Smart ways to keep your business alive during COVID-19
Focus on the customers you already have:
If you are struggling to bring in new customers, try focusing more on the ones you already have or who are still with you despite the economic downturn. Communicate with them and reassure them as much as possible. Remember your customers are your business’ Number 1 fans. Without them, you would not be the successful business you are today.
Increase your online presence
Now is the time to increase your online presence. You likely already have some of your business functions online. Make use of social media marketing which includes Facebook, Instagram, Twitter and even WhatsApp. Overall, you should play on the platforms where your customers are found.
Make use of video
Using videos to communicate makes your message more personal and interactive with your audience. Now more than ever people are using online meeting platforms, Facebook and Instagram live to interact with their audience. Always ensure that the content you are posting it relevant to your audience for greater impact.
Host online events
Host informative webinars to build trust and attract new customers, or even to employees to take their skills up a notch.
Why is it important to market during Covid-19?
Pandemic or not, marketing to your customers is always an important aspect of running your business. This is because it can help you:
According to Cybersecurity Ventures, a cyber attack incident will occur every 11 seconds in 2021. There are a variety of reasons why SMEs are prime targets of cyber attacks:
They underestimate threats: call it naïve, but many SMEs believe they do not warrant the attention of potential attackers. As such, few resources are invested in network security.
Budget and Staff Limitations: smaller businesses generally have fewer resources both in terms of budget and IT staff. Many small companies do not have someone dedicated to IT issues. The top reasons why SMEs are vulnerable include budget constraints and the corresponding lack of investment in resources, which includes cybersecurity training.
Poor Cyber Security Hygiene: the lack of investment in resources translates into a laxer environment regarding employee cyber security hygiene. Most employees still use easy-to-guess passwords for accessing company accounts, leaving themselves and the company open for attack. Many employees are not able to spot the danger signs in lurking phishing attacks posing as innocent emails.
SMEs can be the entry points to larger organisations: cyber criminals are very shrewd. They understand the way businesses work and that by taking advantage of lax cybersecurity in smaller businesses, they can gain access to the systems of larger enterprises that partner with them. This makes the SMEs a lucrative backdoor target.
The Dangers of BYOD (Bring Your Own Device): today, a large number, if not most employees, bring their own devices to the work environment. Doing so without IT supervision is a recipe for exposing company data to cyber criminals.
It is interesting to note that most of the reasons articulated above also apply even to large enterprises. Utande Internet Services can assist your business with affordable Cyber Security solutions, IT support and Cyber Security Awareness Training. Contact email@example.com for more information.
Virtual meetings have become an essential part of how to maintain productivity and continuity due to COVID-19. To help keep meetings productive and professional, we will be sharing some tips with you on a regular basis. Here are some tips that can be useful:
Test Technology Beforehand
It is waste of everyone’s time when technical difficulties get in the way of a video conference call. To avoid this, get into your meeting 10 minutes before the start time. That way, you can check that you are able to successfully join the online meeting, Wi-Fi, screen-sharing tools, and any other technologies you are using are functioning properly by the time the meeting starts. Different people use different platforms; therefore, it is important to test and know which platform is being used for a meeting. If there is need to download an app do so.
Be considerate of times zones
When you schedule the meeting, consider everyone’s time zone. Try not to arrange it so that it falls outside a participant’s normal workday. When you cannot avoid this, check in with them personally to make sure that the time is suitable. If you set up regular meetings with the same team members, consider moving the times around so that those people do not always have to attend before or after their scheduled working hours.
Do not leave all of your windows and programmes open
Shut down email and instant messengers before the virtual meeting starts. Not only can this have an effect on how quickly your computer runs and how good the sound quality is, it will also save you any embarrassment if you share screens with someone else. You don’t want your colleagues to view your WhatsApp messages.
Backing up your site is about creating a copy of all the site’s data and storing it somewhere secondary and safe. That way, you can restore the site from that backup copy in case anything bad happens.There are lots of good backup solutions and you can contact your hosting provider Utande Internet Services (Pvt) Ltd for assistance.
SSL (Secure Socket Layer) is a great strategy through which you can encrypt your admin data. SSL makes the data transfer between the user browser and the server secure. To get an SSL certificate you may buy one from your hosting provider Utande Internet Services (Pvt) Ltd. If you’re using SSL encryption, you won’t just secure your website, but you’ll also rank higher in Google rankings. Google favors sites that use SSL.
By default, the URL you use to log into your dashboard is either wp-login.php or wp-admin, added after your site’s main URL. For instance, YOURSITE.com/wp-login.php
And guess what, those two are also the most accessed URLs by hackers who want to get into your database. If you change that URL, you reduce the chances of finding yourself in trouble. Guessing a custom login URL is way harder for hackers.
The iThemes Security plugin does this trick. For instance, your login URL can turn into something like YOURSITE.com/I_like_my_security. This is one of those WordPress security tips that’s very simple to do.
If you are not the only user who has access to your site, be careful when setting up new user accounts too. If you have many users, you could limit their functions and permissions. They should only have access to the functionalities that are essential for them to do their job.
Force Strong Passwords can help you with this issue too. By default, WordPress recommends a strong password, but it won’t force you to change it if you’re picking a weak one. This plugin won’t let you proceed unless your password is strong enough. This could be a good solution for all the people who enter your admin. Essentially, it is your only way of making sure that they use strong passwords just like you do.
Do not let your login form allow unlimited username and password attempts because this is exactly what helps a hacker to succeed. If you let them try an infinite number of times, they will eventually discover your login data. Limiting the available attempts is the first thing you should do to prevent that.
Also, by changing your passwords often, you further decrease any hacker’s chances of breaking into your site. Though, by “often” this does not mean every day once in 2-3 months would be enough. Diversity kills the fun for those who are trying to break in.
Website Security Tip #2: Update Themes and Plugins
With regards to plugins and themes, you should update your current theme and the plugins you have installed on your site. This helps you avoid vulnerabilities, bugs, and potential security breach points.
How to do this: Go to Plugins / Installed Plugins and the list of all your plugins will appear. If a certain plugin is not on its latest version, WordPress will let you know.
To update your theme, go to Appearance / Themes, and you will see all your installed themes there. The outdated ones will be marked just like plugins were. Simply click on “Update now.”Apart from updating every plugin and theme, keep in mind to also remove the plugins and themes that you do not use.
For all your Cyber Security needs for your home or business contact firstname.lastname@example.org
A hacked WordPress site can cause serious damage to your business revenue and reputation. Hackers can steal user information, passwords, install malicious software, and can even distribute malware to your users. Worst, you may find yourself paying ransomware to hackers just to regain access to your website.
There are a few things you should put on the list when it comes to doing a routine check. Reviewing these steps once a month will make your website more secure.
We are going to be focusing on certain, key site areas. To some extent, a website is like the human body. If a certain part is damaged, it affects the whole system.
Tip #1: Use Latest WordPress versions
With any new release, WordPress gets improved and its security is improved too. Lots of bugs and vulnerabilities are fixed every time a new version comes out. Also, if any particularly malicious bug gets discovered, the WordPress core guys will take care of it and force a new safe version promptly. If you don’t update, you will be at risk.
To update WordPress, you first need to go to your dashboard. At the top of the page, you’ll see an announcement every time a new version is out. Click to update and then click on the blue “Update Now” button. It only takes a few seconds.